Austin-based aesthetics boutique selected to partner with A Gift Giving honoring 66th Annual Emmy Primetime


August 11, 2014

Austin, Texas — Austin-based Elluminize – an eyelash extension, nail and makeup boutique – has been selected to partner with the 66th Annual Emmy Primetime Awards and Celebrity Gift-Giving event honoring the Emmy Awards show. The Emmy Awards ceremony will be held at the Nokia Theatre in Downtown Los Angeles on Aug. 25, 2014 and will be preceded by the Celebrity Gift-Giving ceremony at the Club Nokia on Aug. 23, 2014.

Elluminize’s invitation to present its products at the Celebrity Gift-Giving event comes less than a year after the company partnered honoring the 2013 American Music Awards show and Celebrity Gift-Giving event at the Nokia Theatre and Club Nokia, respectively. “We seem to have created quite a stir at the AMAs, and we’re honored to have been asked to return,” said Ize Calina Drouin, founder and CEO of Elluminize.

Joining Calina Drouin to represent Elluminize and model its products will be two of the company’s longtime clients who, along with Ize Calina, will attend both the Celebrity Gift-Giving event and Emmy Awards show. During the Gift-Giving event, the company will be giving away eyelash packages and discounts on services, and Calina Drouin will be booking eyelash extension appointments in Los Angeles for Aug. 22 and 26.

More information about Elluminize’s partnership with the Emmy Awards show and Celebrity Gift-Giving event will be disclosed upon request.

About Elluminize

cover-pageAustin-based Elluminize was founded in 2010 with the mission to bring glamorous, high-end aesthetics to the time-crunched professional woman. Its menu of services include three custom-tailored aesthetic experiences: packages in nail artistry, makeup artistry and Elluminize’s patent pending -protected eyelash extension artistry, an application process that gives eyelashes an appearance of multi-dimensionality, realism and weightlessness.

About Ize Calina Drouin

Founder and CEO of Elluminize, Ize Calina Drouin has more than 16 years experience as a licensed cosmetologist and 7 years as an eyelash extension artist, an aesthetic practice that was invented only 9 years ago. Her patented pending eyelash extension technique has been acclaimed in local publications such as The Austin Chronicle, NSIDE ATX, Scene in Austin and Ask Miss Austin.

Media Contact
Ize Calina Drouin
(512) 698-4686

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Fall Wear 2014

When it comes to style, top-notch fashionistas need to stay on top of their game when it comes to sporting the hottest trends. Fortunately, life-saving events such as Fashion Week occur three times a year to help us be able to plan ahead. For Fall 2014, the trends look chic, fierce and all types of bold.

fall 2014When prepping the shopping list for your fall wardrobe, be sure to note the color red; all shades of the bold color will be hot this fall, including feminine pinks and red apple. Designers such as Alexander Wang and Rebecca Taylor displayed vibrant pops of color that had a sportswear influence; shades such as royal blue and neon yellow are incorporated into bold jackets and other outerwear.

For evening wear, it looks like this fall will be hosting a lot of sparkle. fall 2014Powerhouses such as Marc Jacobs dressed models in multi-colored sparkled gowns with little to no accessories. A lot of outerwear will be furtastic this fall, even more over-the-top than seen before. Furs are looking glamorous and will come in many different styles- even multi-colored! More for evening wear- Michael Kors, DKNY and Rebecca Taylor brought hemlines that were mid-calf, creating a sophisticated and classy look.

fall 2014While we are used to wearing darker shades throughout the fall and winter, be prepared to wear soft pastels such as icy blues and pale pinks. The warm colors establish a chic look that will have you looking lovely. Knit sweaters will still be a fashion trend, however this year even chunkier than before.

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Fashion History: 1950s

images-1The fashion of the 1950s mirrored the perspectives and charisma of society, colorful and light-hearted. The war had terminated and life was good; wardrobes were bright and playful and didn’t’ have to abide by certain guidelines. Men and women were entering into laidback, suburban lifestyles, which meant equivalent fashion trends.

At the start of the decade there were two popular looks for women; full dresses that fell mid-calf with a small waist and rounded shoulders, the other was a pencil Unknownskirt accessorized with gloves and pearls. The overall look boasted her busts and accentuated a petite waist. Halters became popular as well, seen in both a day-dress and an evening cocktail dress. Fabrics were now made with different prints, many being polka dot or checkered; colors were cheerful. Accessories were seen a lot more; scarves were tied around the neck and short fur shrugs hung around the shoulders.

imagesCasual wear was introduced, as suburban life was now prominent. It didn’t take much convincing for pants and shorts to be well received. Pants were either cut mid-calf or a few inches below the knee. In the start of the 50s shorts were short, however later-years the style was lengthened and known as  Bermuda shorts. Swimsuits became a new category in fashion as a favorite pastime for society was hitting the pool or catching rays in the backyard. Suits for women were either one- or two-piece while the bottoms of a two-piece sat above the bellybutton.

Men continued to wear suits, however this decade resurfaced a more tailored and fitted look. Suits were now mainly worn for work. Men were now relaxing with their families and joining part in the American passion, sports. Being an athlete was very popular in the 50s, adolescent jocks wore their letterman’s jacket everywhere they went, others wore cardigan sweaters.

50s collage

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Makeup Tip: Hiding Dark Circles

ImageNo matter how much makeup we are ready to apply to our face, if we’re tired and have dark circles there’s no achieving our best look; here’s a quick tip on how to hide dark circles.

The first crucial step is applying a moisturizer; picking one that has an SPF is always a good idea to help prevent sun damage. Moisturizer will help concealer work smoothly on the face. When choosing which concealer to use, be sure to pick one that matches your skin tone, it’s important not to pick on that’s lighter or darker. A concealer that is creamy is the best option; you don’t want anything with chalky-texture going onto your skin. A lot of women believe that choosing a concealer with a lighter tone is correct, but you don’t want to go out looking like you have an awful tan line. We must remember the key to wearing makeup is looking as if you’re not wearing any.

When using the concealer, be sure to only apply where it is only needed- less is more! Apply in small stripes (maybe three or four) with a brush that is specifically made for concealer, a little an defined brush works well. When blending, use your ring finger to lightly tap the skin. Your under-eye skin is the most delicate on your face and is most prone to damage. Once you are done blending you can then apply foundation or powder as you do regularly and wha-la! Dark circles, gone!

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Eyeliner: What’s best for your eye shape?

Our eyes are the windows to our soul, therefore when it comes to applying tools such as eyeliner to accentuate them, we can’t afford any amateur behavior. Choosing and using the right eyeliner is easier said than done. Just like our figures, eyes come in all different shapes and sizes and we must work around what we have. There are multiple forms of eyeliners as well as styles in wearing them. But before we pick which eyeliner is the best fit, it’s crucial to determine the shape of our eyes.

There are multiple types of eye shapes; a few most-common categories include almond, asian/monolid, hooded and protruding.

Professional makeup-artist Jeffrey Paul, who has worked on stars such a Zooey Deschanel, shone light on utilizing our features properly in a post on beauty-platform, Beautylish. Here are some of the guru’s tips:

orig-3Almond: No need for explaining the origin of this name. When it comes to eyeliner, pencil or a dark shadow works best. A thin to medium line on the top lid while drawing in the bottom outer lid creates a flawless effect.

orig-2Asian/Monolid: These eyes are small, have a flatter lid with not much of a crease. Because of the lack in crease, using liquid liner to draw a thin line establishes a look with less of a dramatic impact.

orig-1Hooded: Imagine a hood over your lid- there is a droop in the skin that causes the overall eye to appear smaller. “To draw the focus upward, diffuse darker shadow over and out past the crease,” Jeffrey tells Beautylish.

origProtruded: Here, lids are projected and therefore make your eyes look even bigger. Anyone who loves playing around with thickness in eyeliner is lucky due to the extra room your lids provide! Pencil or liquid for a thick line is your best choice.

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Fashion History: 1940s

victoria-stationWith WWII in full force, every detail of the 1940s had great impact by the war, even including the fashion. Militaristic styles for both men and women were surfaced into nationwide trends. Not only did the war influence Americans on popular styling, but also told them what fabrics were accessible as clothing options. Common resources such as wool were limited and as the war progressed many fabrics were being provided for military purposes. Use of color for both men and women emulated the shadows of war; black, navy, greys and other dark tones were worn.

While women were advised via magazine to utilize the contents in their closet, room for advancementimages-1 in fashion was limited; however, styles continued to alter throughout the years. Dresses did not elongate to the ankles anymore; outfits cut off at the knee or a few inches below the knee. Dresses were fitted above the waist, and below, the rest either flowed or was tight. Broad shoulders for women became popular, dresses and jackets usually hosted shoulder-pads to add to a militaristic look. Difference in hairstyle was a big trend produced from the 40s. Many women began wearing their hair down, falling in curls at the shoulders and bangs curled and pinned on top.

In terms of men’s fashion, it’s really all about the reconstruction of the suit over the decades. For these wartime years, the suit jacket was oversized with wide shoulders. The pants were looser than times before and held a lower crotch. White collared shirts, ties and pocket-squares dominated closets. Knitted sweater vests remained in fashion as well as fitted hats.

40s collage

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Fashion History: 1930s

1930s-fashion-women-167In comparison to the previous decade of a roaring lifestyle, the fashion of the 1930s for both men and women entailed less of a flashy bang and more of a conservative yet sophisticated appearance. Starting off with immediate effect of the stock market’s crash, it would only make sense for all components of the decade to tone down its flamboyancy. Another influence on the 30s was the rise of Hitler in Germany and Mussolini in Italy; this of course took place towards the end of the decade.

For women, the clothing embodied maturity as well as reintroduced length and form. The hemline1930_coat_braids on dresses fell to the ankles or shortly above as seen in previous years, while the waistline once again became natural and fitting. Most dresses had long fitted sleeves with either a medium-deep v-cut or high crew cut. Fur became highly popular, often seen on shawls or the cusps of jackets usually for eveningwear. Hair was pinned up and styled accordingly with whichever hat would be that day’s accessory. Women wore hats often; these hats were small and tilted to the side or low covering their brow.

imagesFashion for men in the 30s didn’t bring an immense alteration from years in the past. Sporting a fine suit and looking their best remained the top style for men; black, grey or brown suits were worn with a tie attached to a pressed, collared shirt. Men rarely left the house without their suit jacket. A new look for the jacket included a pocket square that would usually match the color of the shirt- mostly white. If men weren’t wearing the typical suit and tie, you could find them in a sweater vest that became a new trend that brought versatility to fashion. Haircuts were kept short and often hidden underneath a brimmed-hat or buret.


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