Fashion History: 1970s

While time transitioned into a new decade, the fashion of the 60s followed as well. The once Mod look transitioned into a more hippie look, where jeans, mini skirts and shirts became frilled. As the decade would close, a huge pop-culture influence would sweep the nation and introduce an unstoppable trend.

The early 70s for both women and men maintained a vast majority of late 60s styles, 70syet slightly tweaked them. For the first time ever, the 70s welcomed a style that could be perceived as unisex; for both genders it was fashionable to wear fitted blazers with a subtle flare at the hip. Pants had the same idea, tight in the thighs and flaring slightly at the ankle. These pant suits were versatile, coming in suede, velvet and leather, as well as several different prints and colors.

1970sFor women, these pantsuits, as well as other tops, had a deep and somewhat revealing neckline. Outfits were tight and displayed shape and skin quite easily. Other trends for women’s wardrobe included sequins, halter-tops, short and tight shorts, leotards, tube tops and wrap skirts. Fur was also reintroduced, alongside turbans and antique styles.

While much of the 60s style is attributed to British influences, high doses of the 70s can 1970sbase their fashion on one movie, “Saturday Night Fever.” With flared pants and leather already merging into the scene, the disco-frenzied hit would only escalate these trends. As the movie’s star John Travolta became the newest fashion icon, flared pants for men grew as well as large voluptuous afros.  Men rarely left the house without their brown or black aviator glasses, along with their suede or leather shoes.

1970s collage

Leave a comment

Filed under Beauty

Fashion History: 1900s

With a new century commencing, the culture of the 1900s embarked on time of change within politics, fashion and overall difference in outlooks on life. As the country grew to industrialize itself, so did fashion for both men and women.

Unknown-1While the 1700s and 1800s saw over-extravagance in its fashions, 1900s brought more modernity and simplicity. Rather than dresses that manipulated the figure of a woman, dresses were now much more form fitting. Sleeves displayed the actual shape of arms, whether it the sleeve on a dress, jacket or blouse (however a few dresses still sported puffy shoulders but this look soon faded). Collars sat high on the neck. Women were fully covered; high necks and flowing skirts/dresses fell at the ankle, stylish gloves also prevented hands from being revealed. While the style was less dramatic, class and sophistication was established. Large, floppy hats were a popular trend for this decade. Hair was worn up and hidden underneath a hat that would match the outfit. Shoes became more comfortable and durable as woman were out-and-about more than before.

UnknownSuits that were worn by men changed in its style; rather than tight pants and bulkier jackets, pants became slightly looser while jackets more form fitting. As the decade grew closer to the 1910s, size in hats decreased for men; the trend of top hats grew extinct and a smaller style was sported. Men began to wear white collared shirts underneath their suits as well a tie for a splash of color in their wardrobe.

1900s collage

Leave a comment

Filed under Beauty

Makeup Brushes: What and When to Use

Applying makeup is hard enough as is, add on the decision of which makeup brush to choose only equates utter frustration. There are so many different makeup brushes out there, so which one should we use and when? It’s completely normal to feel confused and quite intimidated when it comes to makeup; between eyebrows, blush, bronzer and more, there are way too many options. Here are some guidelines on what exactly you should be using and when.

fan brush A very common brush we see is a fan brush. This should be used for applying bronzer/blush or clean up any leftover powder. The arch in the brush helps highlight your cheekbones and create clean sweeps.

The most thin brush you will see is the brow brush. This is for when you arebrow brush  filling in your eyebrows and when applying with a powdery or creamy brown. The small tip of the brush will help you establish the perfect arch or whichever angle you prefer.

foundation+brushThe biggest brush to be used- the powder brush. This brush should be fairly round and very full. You’ll usually find this brush to be of medium-size, so that you have the perfect grip when applying all of your powder foundation. The high amount of bristles will help your foundation go on smooth and easy.

The small and slightly angled brush is the lid brush. This brush is meant for Eyelid Color Brush Precision 2-500x500applying and blending eye shadow across the eyelids and creates a clean look.

Leave a comment

Filed under Beauty

Austin-based aesthetics boutique selected to partner with A Gift Giving honoring 66th Annual Emmy Primetime


August 11, 2014

Austin, Texas — Austin-based Elluminize – an eyelash extension, nail and makeup boutique – has been selected to partner with the 66th Annual Emmy Primetime Awards and Celebrity Gift-Giving event honoring the Emmy Awards show. The Emmy Awards ceremony will be held at the Nokia Theatre in Downtown Los Angeles on Aug. 25, 2014 and will be preceded by the Celebrity Gift-Giving ceremony at the Club Nokia on Aug. 23, 2014.

Elluminize’s invitation to present its products at the Celebrity Gift-Giving event comes less than a year after the company partnered honoring the 2013 American Music Awards show and Celebrity Gift-Giving event at the Nokia Theatre and Club Nokia, respectively. “We seem to have created quite a stir at the AMAs, and we’re honored to have been asked to return,” said Ize Calina Drouin, founder and CEO of Elluminize.

Joining Calina Drouin to represent Elluminize and model its products will be two of the company’s longtime clients who, along with Ize Calina, will attend both the Celebrity Gift-Giving event and Emmy Awards show. During the Gift-Giving event, the company will be giving away eyelash packages and discounts on services, and Calina Drouin will be booking eyelash extension appointments in Los Angeles for Aug. 22 and 26.

More information about Elluminize’s partnership with the Emmy Awards show and Celebrity Gift-Giving event will be disclosed upon request.

About Elluminize

cover-pageAustin-based Elluminize was founded in 2010 with the mission to bring glamorous, high-end aesthetics to the time-crunched professional woman. Its menu of services include three custom-tailored aesthetic experiences: packages in nail artistry, makeup artistry and Elluminize’s patent pending -protected eyelash extension artistry, an application process that gives eyelashes an appearance of multi-dimensionality, realism and weightlessness.

About Ize Calina Drouin

Founder and CEO of Elluminize, Ize Calina Drouin has more than 16 years experience as a licensed cosmetologist and 7 years as an eyelash extension artist, an aesthetic practice that was invented only 9 years ago. Her patented pending eyelash extension technique has been acclaimed in local publications such as The Austin Chronicle, NSIDE ATX, Scene in Austin and Ask Miss Austin.

Media Contact
Ize Calina Drouin
(512) 698-4686

Leave a comment

Filed under Beauty

Fall Wear 2014

When it comes to style, top-notch fashionistas need to stay on top of their game when it comes to sporting the hottest trends. Fortunately, life-saving events such as Fashion Week occur three times a year to help us be able to plan ahead. For Fall 2014, the trends look chic, fierce and all types of bold.

fall 2014When prepping the shopping list for your fall wardrobe, be sure to note the color red; all shades of the bold color will be hot this fall, including feminine pinks and red apple. Designers such as Alexander Wang and Rebecca Taylor displayed vibrant pops of color that had a sportswear influence; shades such as royal blue and neon yellow are incorporated into bold jackets and other outerwear.

For evening wear, it looks like this fall will be hosting a lot of sparkle. fall 2014Powerhouses such as Marc Jacobs dressed models in multi-colored sparkled gowns with little to no accessories. A lot of outerwear will be furtastic this fall, even more over-the-top than seen before. Furs are looking glamorous and will come in many different styles- even multi-colored! More for evening wear- Michael Kors, DKNY and Rebecca Taylor brought hemlines that were mid-calf, creating a sophisticated and classy look.

fall 2014While we are used to wearing darker shades throughout the fall and winter, be prepared to wear soft pastels such as icy blues and pale pinks. The warm colors establish a chic look that will have you looking lovely. Knit sweaters will still be a fashion trend, however this year even chunkier than before.

Leave a comment

Filed under Beauty

Fashion History: 1950s

images-1The fashion of the 1950s mirrored the perspectives and charisma of society, colorful and light-hearted. The war had terminated and life was good; wardrobes were bright and playful and didn’t’ have to abide by certain guidelines. Men and women were entering into laidback, suburban lifestyles, which meant equivalent fashion trends.

At the start of the decade there were two popular looks for women; full dresses that fell mid-calf with a small waist and rounded shoulders, the other was a pencil Unknownskirt accessorized with gloves and pearls. The overall look boasted her busts and accentuated a petite waist. Halters became popular as well, seen in both a day-dress and an evening cocktail dress. Fabrics were now made with different prints, many being polka dot or checkered; colors were cheerful. Accessories were seen a lot more; scarves were tied around the neck and short fur shrugs hung around the shoulders.

imagesCasual wear was introduced, as suburban life was now prominent. It didn’t take much convincing for pants and shorts to be well received. Pants were either cut mid-calf or a few inches below the knee. In the start of the 50s shorts were short, however later-years the style was lengthened and known as  Bermuda shorts. Swimsuits became a new category in fashion as a favorite pastime for society was hitting the pool or catching rays in the backyard. Suits for women were either one- or two-piece while the bottoms of a two-piece sat above the bellybutton.

Men continued to wear suits, however this decade resurfaced a more tailored and fitted look. Suits were now mainly worn for work. Men were now relaxing with their families and joining part in the American passion, sports. Being an athlete was very popular in the 50s, adolescent jocks wore their letterman’s jacket everywhere they went, others wore cardigan sweaters.

50s collage

Leave a comment

Filed under Beauty

Makeup Tip: Hiding Dark Circles

ImageNo matter how much makeup we are ready to apply to our face, if we’re tired and have dark circles there’s no achieving our best look; here’s a quick tip on how to hide dark circles.

The first crucial step is applying a moisturizer; picking one that has an SPF is always a good idea to help prevent sun damage. Moisturizer will help concealer work smoothly on the face. When choosing which concealer to use, be sure to pick one that matches your skin tone, it’s important not to pick on that’s lighter or darker. A concealer that is creamy is the best option; you don’t want anything with chalky-texture going onto your skin. A lot of women believe that choosing a concealer with a lighter tone is correct, but you don’t want to go out looking like you have an awful tan line. We must remember the key to wearing makeup is looking as if you’re not wearing any.

When using the concealer, be sure to only apply where it is only needed- less is more! Apply in small stripes (maybe three or four) with a brush that is specifically made for concealer, a little an defined brush works well. When blending, use your ring finger to lightly tap the skin. Your under-eye skin is the most delicate on your face and is most prone to damage. Once you are done blending you can then apply foundation or powder as you do regularly and wha-la! Dark circles, gone!

Leave a comment

Filed under Beauty