Infused with geometric patterns and bold colors, the fashion of the 60s introduced never-before-seen styles and trends that were being imported from abroad. Influences on trends were still stemming from cultural movements; however, society was now mirroring the looks of fashion icons and magazine pages. Icons such as British fashion designer Mary Quant introducing the mini-skirt, Jackie Kennedy with her pillbox hat and The Beatles shagging their long hair into America, all took the nation by storm.
The start of the decade for women’s fashion was highly influenced by Jackie Kennedy. The First Lady represented class and femininity, and females doted upon her elegance and demeanor. Alongside the pillbox hat, she trended pastel suits with short jackets that hosted large buttons. For casual wear, the style was capri pants and waist hugging shirts.
For women in the mid 1960s, closets were populated with must-have mini skirts, dresses and go-go boots. The trend was called Mod and it was flooding fashion magazines, swimming in from a young “modern” group in London. The Mod epidemic emulated the outbreak of pop culture; false eyelashes, pale lip color and big, big hair. Many dresses were velvet with collars and thick cuffs. If not velvet, the outfit was blinding with color and geometric shapes and patterns. Necks were cut high and so were pants. Pants were fitted tight and designed with colorful, cheery prints. Shoes were rarely found without a heel, stilettos grew extremely popular. Oversized sunglasses were worn all the time and usually held a round or oval shape.
Men were greatly influenced by British rock bands such as The Beatles. Hairstyles were long and shagged, while suits and dress shirts sported color and various prints. If not wearing a tie, some men styled neck scarves that would often match their suit or stand as the color boost against a monotone dress shirt.