While time transitioned into a new decade, the fashion of the 60s followed as well. The once Mod look transitioned into a more hippie look, where jeans, mini skirts and shirts became frilled. As the decade would close, a huge pop-culture influence would sweep the nation and introduce an unstoppable trend.
The early 70s for both women and men maintained a vast majority of late 60s styles, yet slightly tweaked them. For the first time ever, the 70s welcomed a style that could be perceived as unisex; for both genders it was fashionable to wear fitted blazers with a subtle flare at the hip. Pants had the same idea, tight in the thighs and flaring slightly at the ankle. These pant suits were versatile, coming in suede, velvet and leather, as well as several different prints and colors.
For women, these pantsuits, as well as other tops, had a deep and somewhat revealing neckline. Outfits were tight and displayed shape and skin quite easily. Other trends for women’s wardrobe included sequins, halter-tops, short and tight shorts, leotards, tube tops and wrap skirts. Fur was also reintroduced, alongside turbans and antique styles.
While much of the 60s style is attributed to British influences, high doses of the 70s can base their fashion on one movie, “Saturday Night Fever.” With flared pants and leather already merging into the scene, the disco-frenzied hit would only escalate these trends. As the movie’s star John Travolta became the newest fashion icon, flared pants for men grew as well as large voluptuous afros. Men rarely left the house without their brown or black aviator glasses, along with their suede or leather shoes.