Quick History of Nails: 1950s

November 17, 2015 § Leave a comment

woman-applying-nail-varnish-taken-by-Photographic-Advertising-Limited-c.-1950.Take a look at the quick history of nails: 1950s.

The world of nails began to see a dynamic change in the 50s with influences flowing directly from Hollywood’s silver screen filled with beautiful and picture-perfect actresses including the legendary, Marilyn Monroe.

This was a decade known for its glamorous appearance from feminine dresses to stylish heels because nothing was exempt from the glam of the 50s—including nails. With the help of big brands like Max Factor and Maybelline, women were very interested in having beautiful nails like the Hollywood celebrities they admired.

During this time, women were often shaping their nails in an almond/oval shape to keep their nails feminine, coloring their nails with bold reds, French manicures, or completely natural.

There were big accomplishments during this time including the availability to find nail polish at drugstores and the wonderful invention of artificial nails (press-on nails)—by accident.

Other great inventions and milestones in the beauty industry included:marilyn-monroe-black

  • 1954- Philadelphia, PA dentist Fred Slack invented the first artificial nail after breaking his fingernail at work. He did so by experimenting with chemicals, materials and dental acrylics which he placed over his broken nail. When he perfected the invention, Fred and his brother Tom, patented their product and began the company Patti Nails. This invention later became more practical in the 1970s.

What history do you know about the beauty industry?

For more style visit, www.elluminize.com


The History of Shoes: 1940s

November 11, 2015 § Leave a comment

History of Shoes: The changing times of 1940s.

During World War II (1941-1945), men were finding themselves in the middle of a war and women had to step up and do the jobs that men were more known to do. They were working in factories and fixing military aircraft batteries. This was also a major turning point of fashion.


Along with restrictions on the high of heels (only 1-2 inches) to the restriction of leather due to military use, women’s shoes were quite restricted.  Since women were working in factories, they needed their clothing and shoes to be practical for their environment.  Women were now wearing closed toe shoes to protect their pretty feet.

Some of the most popular shoes of the 40s include:

  • Loafers533cb67bcca548527d364f20d5fe2d8b

Loafers were the most common shoes during the factory times, especially by teens. Borrowed from men’s designs, loafers were flat or very low heeled shoes made to be comfortable while maintaining style. The style later developed into the penny loafer which featured a strap with a slit in the center placed across the vamp and over the tongue. The name “Penny Loafer” came from the use of the slot by teens to keep their payphone coins.

  • Saddle Shoes

Saddle shoes were casual white lace-up oxford shoes with darker colored panel in the middle of the shoe, usually in brown, black or navy. The low sole shoe with small heel and thick rubber tread were worn mostly by the youth.

  • imagesMary Janes/Ankle Straps

Ankle straps and/or Mary Jane’s were ideal for evenings.  The straps were designed to be attached to pumps, wedges and peep-toe shoes to keep them attached to the feet.

  • Wedgies c6d84b79dcc658143a30502c80bcccc3

Some say the most iconic shoe design during the 40s was the wedge. Also known as the wedgie was a cork or wood-soled heel that was designed with a high thick and sturdy sole. Often completely covered in fabric or black patent leather, the very versatile heel could be designed to have a peep toe, sling back or ankle strap, and even lace making it a popular heel style



  • Sling-Back Shoes1940s_women

Known as an everyday style, the sling-back heels were a popular shoe during the 40s because of its round front (sometimes with a small peep-toe), and strap attached with a buckle around the back of the ankle.




MEN SHOES1943-mens-ankle-boots-military-styles-ad-217x300

Men had very simple shoes available to them which consisted of Oxfords, Brogues and moccasins. For the sportiest type, spectator or saddle shoes were an option.

Due to the restrictions on leather, men’s shoes were expensive and men were not excited about wearing reptile skins of synthetic materials. Oxfords made of brown or grey cotton were the best choice.

To help bring down costs, men’s shoes were made with wood soles but didn’t last long due to the elements and they were not exactly comfortable.  Finally when the war ended, men were able to get leather Oxfords again, which they would get with rubber soles so that the cobbler could re-sole them and so they could last longer.

What do you know about the shoe era? For more style visit, www.elluminize.com

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