The History of Makeup: 1990s

July 11, 2017 § Leave a comment

Let’s take a look at the History of Makeup: 1990s.

Jennifer-Aniston-February-11-1969-American-actress-gained-popularity-in-the-1990s-for-portraying-Rachel-Green-on-Friends-a-role-that-earned-her-an-Emmy-Award-a-Golden-Globe-Award-and-a-Screen-Actors-Guild-award.With the major popularity of beautiful thin models like Cindy Crawford, and Naomi Campbell, the 1990s could easily be considered the decade of the supermodel. With the Kate Moss, “waif look” or super skinny model look, the fashion and beauty industry was once again experiencing a change. No longer was the bright and colorful “in” like the 80s.  Women were looking to have a sexy model-esque look with a love for neutral colors and lots of contouring.


  • Popular makeup brands, Stila, Urban Decay and Hard Candy were created during this time. 61-EXoYGsvL._SY355_
  • In 1989, Clinique re-released the Black Honey Almost Lipstick which became a major buy during the 90s. The sheer gloss was named due to its black appearance in the stick but its sheer gloss-like look when applied.
  • In 1994 iconic makeup artist, Kevyn Aucoin released his book “The Art of Makeup” and in 1997 his second book, “Making Faces” gained him the #1 spot on the New York Times best-seller’s list.
PRETTY WOMAN, Julia Roberts, 1990

PRETTY WOMAN, Julia Roberts, 1990


FACE: Foundation really came a long way which made it possible for women to match their face with their skin tone. Women used matte foundation to cover their faces and finished their looks with a matte neural blush/bronze power to enhance cheekbones. Contouring was definitely a key factor during this time.

BROWS: Eyebrows were not exempt to the love of contouring. To create a neat look, cream shade was applied with a fluffy brush right on the brow bone, underneath the arch. The look was then finished with combing and coloring/shaping with a brow pencil.

EYES:  Due to the love of the natural look, earth-tones were must-haves. To achieve the look, matte brown palettes of beige, black, and eggplant were purchased and applied to create the perfect smoky eye along with simple eyeliner and mascara on the top and bottom lashes.

LIPS:  Popular shades of lipsticks were matte reds, mauve, plum, browns, and dark berry colors which was applied along with a soft brown lip liner.

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Transcending Style: Early 2000s

June 29, 2017 § Leave a comment

So close, yet so far away. Fashion of the 2000s seems dated at best–denim skirts, bedazzled t shirts, and jeans that rode just a little bit too low. But there are plenty of ways to incorporate your favorite fashion memories into your wardrobe!

Here’s how to bring early 2000s trends into this decade.


·The best trend of the early 2000s was no doubt the chokers. Though they were made of cheap plastics back them, the detailed designs could be worn the same way today. Look for ‘blank space’ chokers to really get the look!


·Oh the dramatic belt. These were large, in charge, and very often–sparkly. While we’re not suggestion you try to fit a belt like this through the tiny belt loops of today’s jeans, you can definitely wear this piece with a dress! A flowing printed dress that has a natural waist line just begs for a great belt! So why not make it oversized? This is a great way to make a statement with very little effort.


·This one will make you cringe–a dress with jeans. But we promise, this can be cool! The trick is to not cover up your natural waist, that’s when this look will swallow you whole. Forget the bohemian inspired dresses of the early 2000s and opt for something a little bit edgier. The best way to wear this look is to take your favorite pair of skinny jeans, a simple bralette, and a sheer dress or slip, add a pair of heels and you’re read to go! This will show just the right amount of skin, display your curves, and give you a unique ‘going out’ outfit!

Would you dare to wear trends from the early 2000s today? Let us know!

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The History of Shoes: 1990s

June 20, 2017 § Leave a comment

Take a journey with us as we visit the History of Shoes: 1990s.

vintagechanel6The shoes of the 1990s were filled with different style and trends due to the fast-moving pace of fashion in that decade. We have done some extensive research to find some of the most memorable styles during the 90s.

  • Loafers
  • Mary Janes
  • Suede Sneakers
  • High-Top Sneakers
  • Mules
  • Clogs
  • Knee High Boots
  • Jelly Shoes
  • Go-Go Boots
  • Black Shoes

 “Casual Chic” Sneaker Influence

Towards the later years of the 90s, men and women were becoming in love with the idea of being casual chic which consisted of unisex clothing, sweatpants, tracksuits, jeans, crop tops, and lots of denim. With heavy influence by rap music, sneakers were must-haves and the name of the shoe meant more than anything. This was a time for change in sneakers with more attention being put on the style which included the replacement of solid rubber soles with foam soles and leather replacing canvas.

A largely popular sneaker of that time was the black Nike Air Jordans high-top running shoes. Other popular brands during that time were black or white trainers by Adidas, Sketchers, and Hitec.

The Grunge and Retro-Hippie Influence

In 1992, the grunge style truly hit the mainstream world and it could be clearly seen in the fashion—especially the shoes. During the grunge period, Doc Martens shoes and boots were the rage, and high-top sneakers in colors of red, indigo, forest green, and black were a must have.

In Fall 1995, following the grunge style period, the mod retro hippie style made a surprising comeback amongst the youth with wide leg jeans coming back into style, and an instant love for black boots and chunky heels.

What do you know about the shoe era? For more style visit,

Transcending Style: 1990s

June 8, 2017 § Leave a comment

Fashion of the 1990s truly transformed what we wear today. It was the true time casual clothing had a cult following through new minimalist trends. Jeans, t-shirts, and sneakers were an everyday look, but the 90s incorporated many other prints and styles to create this ‘casual chic’ look.

Here’s how to get a 1990s look today:


·The biggest trends of the 1990s stemmed from the fabrics in use. Matching your top with your bottoms in a corresponding print was really popular. Everything from army print, to leopard, and plaid! You can incorporate these looks into your everyday wardrobe by taking your simple seats and t-shirt look and adding a pop of print with a coat, jacket, or plaid flannel!


·The 90s were the first decade to truly embrace athletic wear as a daily look. Spaghetti strap tops, jogging pants, and pony tails were brought to the forefront of fashion! This is something you already wear today! A great pair of printed leggings with a crop top or sweater is definitely a 90s inspired look.


·There was an obvious trend in the 90s of coordinating with your girls squad. But even today Beyoncé doesn’t wear the same outfit as her dancers. But there is another trend we can take from all those girl groups–it’s the embracement of the midriff. Decades earlier this would have been unthinkable, but the 90s weren’t afraid to show a little skin. You can always incorporate a simple crop top into your wardrobe for a 90s flair.

How would you wear fashion of the 90s today? Let us know!

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The History of Makeup: 1980s

May 30, 2017 § Leave a comment

tumblr_lvau7u6mOD1qh5mm2o1_500Let’s take a look at the History of Makeup: 1980s.

With heavy music influences like Cyndi Lauper and Madonna, makeup of the 80s was bright, colorful, fun and at times super heavy. Women of the 80s were confident individuals and it could be seen in their fashionable suits and bright makeup. Cosmetic companies were coming out with brighter eyeshadow palettes because the more colors the better became the mindset.

THE LOOK:973c2e7534045df9f3da2164d1a9e862

FACE: Unlike the previous decade, the face was completely covered with thick foundation and set by powder.  The biggest trend during this time was blush! For the cheeks, women heavily applied different shades of blush (coral, pink, bronze or red) on an angle atop the hollows of the cheek, and all the way to the temples and sometimes even on the arches.

BROWS: Women opted for a thicker eyebrow than the years before.

EYES:  Women were making very bold choices in eyeshadow with bright colors of blue, fuchsia, turquoise and even neon colors. Whether it was a single color or a mix of the rainbow, eyes were a really important part of makeup. Dark and thick eyeliner on both the top and bottom lash lines along with mascara really made the eyes dramatic.

LIPS:  Bright colors were very popular in lipsticks especially glossy pinks, reds, oranges and fuchsia.

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The History of Shoes: 1980s

May 25, 2017 § Leave a comment

History of Shoes: The changing times of 1970s.

e2164d79fa8b46b1ada9a2ed1737ee5fWe have made our way through the Victorian/Edwardian Times (1901-1910), the Titanic/Pre-World War I Era (1910-1919), the Roaring 20s (1920-1929) and today we begin the history of shoes during the Great Depression (1929–1939), the 1940s, the 1950s, 1960s, the 1970s and now for the 80s.


Money was flowing and women were finally taking top positions in the corporate world. The reflection of their corporate status was reflected in clothing and their shoes. To accompany their professional suits, women looked for shoes that looked professional and stylish. One shoe that became really sought after was the sling-back shoe with pointed toe and slender kitten heel.

For the everyday woman, pointed toe ankle boots and sneakers were the go to!


imgresBack to the classic shoe, men stuck with the great designs of the Oxford, Brogue, and the loafer in black and brown.

For the everyday men, Manolo Blahnik’s and name brand sneakers were a must-have.

What do you know about the shoe era? For more style visit,

Transcending Style: 1980s

May 16, 2017 § Leave a comment

The 80s were the age of music! This was translated into every article of clothing from the punks to the rock n’ rollers to the Madonna wannabes. New styles included shoulder pads, harsh leathers, and electric colors. Activewear and denim became part of everyday wear for the first time. Whenever someone says “80s party,” you jump up and put on your leg warmers and headband. But what about translation the 80s IRL?

Here’s how to get a modern 80s look:


·Did someone say let’s get physical? The bodysuit was a staple of the athletic look for women in the 1980s. Typically paired with tights and leg warmers in bright colors. Luckily, the body suit is everywhere this season! Stick with darker colors and you can wear a bodysuit just like they did back in the day. Pair with a light colored mom jean for a totally 80s look.


·Denim was a mainstay in the 80s. No matter the colors or pattern(can you say acid wash?), women and men wore Canadian tuxedos on a daily basis. This look was typically oversized, but we suggest to stick with a fitted jacket to make a wearable outfit–although the mom jean can totally work here too!


·Shoulder pads were one of the most memorable trends of the 80s. It was all about the emphasized shoulders combined with a tiny waist. An exact translation of the shoulder pad definitely isn’t trending right now, but there are ways to still incorporate the idea into your wardrobe! Try ruffles instead of padding, ruffled arms are definitely in, and can be the added statement you needed for a simple top.

Trends of the 1980s are definitely back in their own, toned-down way. Try to incorporate these outfit ideas into your wardrobe! Let us know how you would wear it!

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